Equity markets not yet expensive enough to lure most retail investors

In an ironic twist to the "Going out for business" slogan which is sometimes seen adorning shop windows to lure customers to seek out retail bargains, equity markets, where inverse dynamics prevail, are doing their best to lure retail investors with higher prices.

However, as fund inflow data and overall volume levels suggest, there is still quite a way to go yet before the average "investor" feels that prices are high enough for it to be safe to put their savings to work in equities.