Monday, 6 April 2009

Financial public relations and poster boy visibility


There is a growing sense that Bill Gross is getting too much visibility and that his PR advisers are not doing a good job of keeping him off the front pages of too many publications. With taxpayers feeling increasingly irate about the conduct of policy towards the banking system and its rescue it seems imprudent for the grinning man from PIMCO to be seen so ubiquitously.

The following article captures the flavor quite well.

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